European Tourism 2010 – Trends & Prospects (Q2/2010)

Industry and destination data show improving, albeit mixed, market performance. Of the 28 countries reporting results for tourist arrivals in 2010, only 15 are posting growth over last year. Hotel occupancy rates through May indicate recovery is taking place across the region. In Northern and Western Europe, this improvement in room demand is translating into some recovery of room rates as well.