European tourism has continued to grow robustly throughout 2014 and has proved resilient to headwinds. Data from the first three quarters of this year paint a very positive picture for destinations in Europe, with growth spread across virtually all reporting destinations.
Growth in large destinations in Southern and Northern Europe exceeded expectations, and strong two-digit growth was reported by a large number of smaller destinations. Established source markets in Europe were the strongest contributors to the success of many destinations in the region. Data point to a rebound of short breaks on top of main holidays, backed by increased consumer spending power in key source markets. Additionally, long-haul markets support the positive performance of European destinations even further.