International tourism in Europe set a new record in 2014. For 2015, ETC expects the European tourism sector to continue growing around its long-term annual average growth. However, dark clouds seem to be gathering over the waters in which the European tourism has been sailing over the past years.
Most ETC members report faster growth than the regional average (+4%), dragged down by reduced tourists’ flows in the Eastern part of Europe. The recovery of major source markets, efforts in promoting travel outside the main season and themed promotional activities are among the factors that mostly contributed to another successful year. In 2015 ETC expects the European tourism sector to continue growing, slightly slower, between 2% and 3%.