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European Tourism 2015 – Trends & Prospects (Q1/2015)

Publication date:
May 2015





In early 2015 European tourism has experienced a consistent stable growth driven by key events and the implementation of successful marketing activities by destinations. Early results for the first months of 2015 mark a positive start of European tourism demand along with the region’s economic recovery.

The majority of European destinations reported positive growth in both international arrivals and overnights. This positive performance is backed-up by solid results from industry performance indicators. As the economic outlook slowly improves, positive effects on travel can be expected. Long-haul markets remain an important driver of growth; at the same time, the region’s growth will be supported by the weighty intra-regional markets, triggered by a weaker euro and slowly stabilizing economies supporting travel domestically and within Europe.