European Tourism 2016 – Trends & Prospects (Q2/2016)

The current scenario in Europe points towards sustained growth amid a volatile political and economic environment in the first trimester of the year. Tourism demand from both intra-regional and overseas markets follow an upward trend resulting from the unrelenting efforts of European destinations to increase off-season international visitors. Despite positive results before the summer period, safety and security concerns following terror attacks in the region are clouding the future of the sector and complicating any attempt to forecast tourism performance.