European tourism demand remains on a positive path despite some volatility in recent years. Following the modest 2% increase in international tourist arrivals in 2016, the outlook for this year remains upbeat, between +2% and +3%, despite uncertainty concerning geopolitical instability in some destinations and safety and security worries.
Year-to-date results indicate a positive start to the year. The majority of reporting destinations showed robust growth over this period reflecting the positive demand from major intra-regional and long-haul source markets. The solid performance in the sector is sustained by strong promotional efforts to reduce seasonality, low level of oil prices which continue to be passed onto travellers, favourable exchange rates and improved air connectivity.