The COVID-19 pandemic has left worldwide tourism facing a crisis like no other with global tourism plummeting 83% in 2020 compared to 2019. The silver lining of the global pandemic has been widely discussed, with common ground found regarding a stronger commitment to sustainability, a great opportunity for destinations to reshape their tourism strategies. Consequently, it has become of utmost importance to build a tourism sector of tomorrow that is economically, socially, and environmentally viable in the long-term through the implementation of more sustainable and solid models.
Information and knowledge sharing among destinations have become essential approaches to mitigate the social and economic impact of the pandemic. While working together to rebuild the sector it is crucial to consider not only how to make people travel in a safer, sustainable and more responsible way, but also to think about how the tourism sector can contribute even more positively to society and have a reduced impact on the environment.
For this reason, ETC believes that enabling a platform that brings together successful tourism cases from different entities and destinations worldwide that encourage sustainable tourism practices among consumers and the industry overall will support destinations on their path to recovery and adaptation to the new tourism ecosystem.
This report was written by Toposophy.