According to the latest Long-Haul Travel Barometer 1/2022 (LHTB), intentions to travel to Europe during 2022 show more positive perspectives than a year ago. However, the sanitary situation and uncertainty penalise short-term demand over the first four months of the year (January-April 2022).
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The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Brazil, China, Canada (new market), Japan, Russia and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months.
The results of the survey are complemented by Social Media Listening analysis about Europe’s attractiveness (TRAVELSAT© Pulse). The analysis discloses the themes that drive positive and negative web conversations regarding destination Europe. The detailed results are included in the report “Europe E-Reputation” – please scroll down to see and download the report.
The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by TCI Research.
This project is co-funded by the European Union.
