Long-haul travel sentiment globally and to Europe has weakened for 2025, according to the latest Long-Haul Travel Barometer (LHTB) 1/2025. The barometer reveals cautious travel intentions, driven by affordability concerns and changing preferences, but also highlights opportunities to enhance Europe’s global competitiveness by better managing its tourism assets.
This issue of the Barometer provides valuable insights into long-haul travel sentiments for 2025, along with trends and plans for the year’s first four months.
Read the article summarising the results here.
The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Australia, Brazil, China, Canada, Japan, South Korea (new market) and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by Silverlining Research.
This project is co-funded by the European Union.