According to the latest Long-Haul Travel Barometer 2/2023, as the summer 2023 approaches, over 50% of respondents in China, Brazil, Australia, Canada, and the US expressed optimism about travelling overseas. Among them, Europe remains a top choice for long-haul trips in May-August 2023. Nearly half of those planning to visit the region are return visitors, indicating Europe’s ability to cultivate a positive reputation, satisfy travellers, and entice them to return.However, affordability has become a key consideration for travellers, with 32% of respondents saying that they will choose their next European holiday spot based on the cost of experiences offered at the destination.
Read the full article here.
The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Australia, Brazil, China, Canada, Japan and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by TCI Research.
This project is co-funded by the European Union.