According to the latest Long-Haul Travel Barometer (LHTB) 2/2024, enthusiasm for travel is rising in key international markets, with 59% of respondents interested in overseas trips for summer 2024 — a notable 9% increase compared to 2019. Europe’s appeal is gradually picking up, albeit at a slower pace, due to security and affordability concerns. Nevertheless, Europe remains a top destination choice, with 41% of surveyed individuals planning to visit this summer, down 4% from 2019 levels.
Read the article summarising the results HERE.
The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Australia, Brazil, China, Canada, Japan, South Korea (new market) and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by MMGY TCI Research.