Long-haul travel sentiment towards Europe softens for summer 2025, with affordability concerns and geopolitical uncertainty shaping short-term decisions, according to the latest Long-Haul Travel Barometer (LHTB) 2/2025. The latest survey finds intent to visit Europe between May-August fell from 41% to 39%, with the sharpest declines in the U.S. (-7%), Brazil (-6%), Canada (-5%), and Japan (-5%). In contrast, 72% of Chinese respondents plan to visit Europe, up 10% year-on-year.
This issue of the Barometer provides valuable insights into long-haul travel sentiments for summer 2025.
Read the article summarising the results here.
The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Australia, Brazil, China, Canada, Japan, South Korea and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by Silverlining Research.
This project is co-funded by the European Union.