Read the full article here.
The Long-Haul Travel Barometers provides forward-looking information about short-term travel trends among potential travellers from Canada, China, Japan, Russia and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by TCI Research.
For the first time, the results of the survey are complemented by social sentiment data about Europe’s attractiveness (TRAVELSAT© Pulse). The analysis discloses the themes that drive positive and negative web conversations regarding destination Europe. The detailed results are included in the report “Europe E-Reputation” – please scroll down to see and download the report.