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Long-Haul Travel Barometer 3/2021

Publication date:
Sep 2021

Language:
English

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Summary

  • COVID-19 still acts as a deterrent for many long-haul travellers; however, the travel outlook has improved since autumn 2020.
  • Effectiveness in managing COVID-19 will drive travellers’ destination choice in the coming months with places with a low number of cases prioritised
  • As vaccination rates continue to grow, ETC calls for more harmonised travel rules and greater clarity for long-haul travellers

Read the full article here.

The Long-Haul Travel Barometers provides forward-looking information about short-term travel trends among potential travellers from Canada, China, Japan, Russia and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a  joint project of the European Travel Commission (ETC) and  Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by TCI Research.

For the first time, the results of the survey are complemented by social sentiment data about Europe’s attractiveness (TRAVELSAT© Pulse). The analysis discloses the themes that drive positive and negative web conversations regarding destination Europe. The detailed results are included in the report “Europe E-Reputation” – please scroll down to see and download the report.

 

LONG-HAUL TRAVEL BAROMETER 3/2021

Travel horizon: September-December 2021
ETC_LHTB_Wave_21

 

EUROPE E-REPUTATION

Covered period: April-September 2021
ETC_Europe_E-reputation_September_2021