According to the latest Long-Haul Travel Barometer 3/2023, travel intention from key markers remains steady or sees an increase compared to last year. Interest in travelling to Europe has particularly surged in China. Despite concerns about high travel costs and inflated airfares, 74% of Chinese survey respondents intend to visit a European destination between September and December 2023. This represents a notable 10% increase since the same period last year and an increase of 9% compared to autumn 2019, the last travel period before China closed its borders to travel. Travel enthusiasm also increased slightly in the US (+3%) and Canada (+2%), despite rising inflation.
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The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Australia, Brazil, China, Canada, Japan and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by TCI Research.
This project is co-funded by the European Union.
