The latest Long-Haul Travel Barometer (LHTB) 3/2024 shows that international travellers are becoming more cautious about visiting Europe this autumn. 40% of surveyed respondents in overseas markets expect to visit Europe between September-December 2024 accounting for a 4% drop from last year. Affordability is a key barrier, with 44% citing it as a concern, a figure rising in most key markets except Australia, which saw a slight decrease.
Read the article summarising the results HERE.
The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Australia, Brazil, China, Canada, Japan, South Korea (new market) and the US. The analysis sheds light on travellers’ preferences, motivations and barriers related to travelling to and within Europe. Results are based on 1,000 interviews conducted in the five markets every four months. The Long-Haul Travel Barometer is a joint project of the European Travel Commission (ETC) and Eurail B.V. Full results are available to the members of partner organisations only. The project is realised by Silverlining Research.
This project is co-funded by the European Union.