This is the final of a series of six reports providing insights into the strategic vision and the operational actions tourism destinations worldwide are developing to attract visitors. This project has been carried out within the framework of the ETC-EC ‘Destination Europe 2020’ initiative.
A massive market eager for travel, <b>the Russian Federation</b> has become Europe’s third largest source market. Proximity, easy access and modest cost of travel are important determinants of destination choice for Russians. This is an advantage for destinations in Europe, but also for many competitors in the Mediterranean and in Asia. This fact-finding research offers a bird’s-eye view of the competitive environment, and a portrait of the tourism strategy and marketing activities competing destinations have developed to win shares in this crucial market.
Full version of the study is available for ETC members only.