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The Canadian Outbound Travel Market

Publication date:
Feb 2014




Canada is one of the largest tourist generating regions in the world. Outbound travel volume from Canada has nearly doubled in the last decade to 32 million in 2012 from 18 million in 2003, reflecting an average annual growth rate of 6% per annum. Of all travel to overseas destinations, the largest market is Europe with overnight trips growing in the last decade. Europe remains on the destination wish list of Canadians, despite the growing travel to other destination. Within Europe, the maximum number of Canadian tourists visit Western Europe, followed by Southern and Northern Europe.

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