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Tourism Passion Communities – Explorers of cultural identity and roots

Publication date:
Nov 2019





In-depth knowledge of visitors’ psychographic characteristics (i.e. motivations, aspirations, behaviour, interests, preferences, passions etc.) can support destinations in providing an added value to the overall travel experience. Leveraging the results of a survey targeting more than 3,000 travellers, this infographic presents insights about one of the four interest-related communities: explorers of cultural identity and roots. Findings shall help European destinations to effectively connect with this group of travellers and promote Europe based on their passions or interests.

The full  ETC Study on Tourism Passion Communities is available for ETC members only.


Tourism Passion Communities - Explorers of cultural _infographic


The following infographics provide more details about the other passion communities:

City Life Enthusiasts

Immersive Explorers

Gastronomy Lovers