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Tracking E-Reputation of Europe in Long-Haul Markets (August – September 2022)

Publication date:
Oct 2022

Language:
English

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Summary

A thorough analysis of internet conversations, articles and posts regarding travel to Europe shows that the region’s e-reputation has been back on a positive trend (between August – September 2022) in major long-haul markets. A more notable change is visible in Canada, Australia and Brazil, where the evolution compared to July 2022 is the most positive, although still below the August 2021 level.

The themes and topics driving positive sentiment and interest in European destinations are:

  • Emerging European destinations that are not crowded and less pricey¬† (e.g., Bulgaria, Albania )
  • New cruise itineraries allowing one to discover Northern Europe
  • Europe’s architectural heritage
  • Well-developed train network

 

This project is co-funded by the European Union.

The analysis is conducted in Australia, Brazil, Canada, China, Japan, Russia & the US.

Europe-E-Reputation_September-2022

Results are prepared with the expertise of TCI Research