Understanding European Conscious Traveller Segments

This report provides in-depth insights into the behaviours and mindsets of European travellers who embrace more conscious travel practices. Based on insights from nearly 24,000 respondents, it explores:

• The travel habits and attitudes of Europeans who adopt more conscious and responsible travel behaviours.
• Five distinct profiles of conscious European travellers, including their motivations, preferences, and typical travel patterns.
• Key recommendations to support more effective targeting and engagement of these traveller segments.

The report is complemented by infographics for each of the 5 traveller segments.