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Understanding Growth Potential from Long-Haul Travel Markets

Publication date:
Sep 2016

Language:
English

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Summary

European Tourism Portfolio Analysis

It is widely acknowledged that tourism is one of the world’s most dynamic economic sectors offering multiple opportunities for growth and development. Europe, as the world’s number 1 tourist destination, has seen growing visitor numbers for the past six years marked by a record figure of more than 600 million tourist arrivals in 2015. While these growth trends have been largely above the region’s forecast long-term trend of +2.7% (2010-2020)*, new players have entered the global travel market spearheaded by fast-emerging destinations in Asia & the Pacific.