The campaign should be able to target both groups in one consolidated campaign and according to preferences of the co-op partners.
Partners can be located in EU or COSME countries, which are not ETC members and can include destination and industry partners (such as airlines, etc.)
The main objective of the campaign is to raise awareness and inspiration.
This is correct. The total minimum goal for impressions is related to the minimum number of co-op packages.
The latter. The proposal should include a detailed description of the methodology behind the co-operative package and tactics for engagement of partners. If and once the submission becomes successful, the awarded contractor shall be responsible to market the programme and recruit at least three partners.
Yes, this is possible.
No, an ESPD is not required.
Yes, it should be included in the economic offer.
The contract value covers the management fee, content development as well as media placement. There are no specific percentages allocated to each part of the economic offer.