RFP Pan-European Promotional Campaign in China

SCOPE - In the RFP document, two target groups were mentioned- Nature and the Outdoors and Creative Cities, will this campaign target both groups, or one of the groups? Should we conduct two separate campaigns targeting each group separately?

The campaign should be able to target both groups in one consolidated campaign and according to preferences of the co-op partners.

SCOPE - Regarding partners recruitment, should all partners be ETC members or can they be located in different EU countries? Can partners include airlines and/or shopping destinations?

Partners can be located in EU or COSME countries, which are not ETC members and can include destination and industry partners (such as airlines, etc.)

SCOPE - Can we inlcude partnerships with OTA or Tour Operators in China as part of the digital campaign to drive conversion or is the main objective inspiration and awareness?

The main objective of the campaign is to raise awareness and inspiration.

KPIs - Regarding the campaign deliverables, could you please clarify if the impressions goal per co-op package is 20,000,000 and the total minimum goal for impressions is 60,000,000?

This is correct. The total minimum goal for impressions is related to the minimum number of co-op packages.

PARTNER RECRUITMENT - At current stage, should we be able to include a list of potential partners in the proposal? Or, should we be designing the co-op programme at the moment, if and once the submission becomes successful, we shall be responsible to market the programme and recruit at least three partners?

The latter. The proposal should include a detailed description of the methodology behind the co-operative package and tactics for engagement of partners. If and once the submission becomes successful, the awarded contractor shall be responsible to market the programme and recruit at least three partners.

ECONOMIC OFFER - Does the contract value cover management fees only? If yes, is there a budget in mind for media placement? If not, is there a % of the overall contract value that should go towards fee with remainder of the budget being spent on media placement and creation of content?

The contract value covers the management fee, content development as well as media placement. There are no specific percentages allocated to each part of the economic offer.

RFP Pan-European Promotional Campaign in China

SCOPE - In the RFP document, two target groups were mentioned- Nature and the Outdoors and Creative Cities, will this campaign target both groups, or one of the groups? Should we conduct two separate campaigns targeting each group separately?

SCOPE - Regarding partners recruitment, should all partners be ETC members or can they be located in different EU countries? Can partners include airlines and/or shopping destinations?

SCOPE - Can we inlcude partnerships with OTA or Tour Operators in China as part of the digital campaign to drive conversion or is the main objective inspiration and awareness?

KPIs - Regarding the campaign deliverables, could you please clarify if the impressions goal per co-op package is 20,000,000 and the total minimum goal for impressions is 60,000,000?

SUBMISSION - Would it be possible to submit the graphics as an annex?

SUBMISSION - Will there be a separate ESPD to go along with the proposal?

ECONOMIC OFFER - Is the service fee/project management fee for the contractor included in the total contract value?

ECONOMIC OFFER - Does the contract value cover management fees only? If yes, is there a budget in mind for media placement? If not, is there a % of the overall contract value that should go towards fee with remainder of the budget being spent on media placement and creation of content?