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“We are Europe” Campaign

Inspiring Europeans to get ready to travel again

The European Travel Commission (ETC) teamed up with Euronews to create and launch a new media campaign entitled “We are Europe”, designed to inspire people to get ready to travel again as travel restrictions across Europe are gradually being eased. The campaign, which will air in June and July 2020 on Euronews’ TV and digital platforms as well as on ETC and partners’ digital platforms, is targeted primarily towards European markets.

The new film aims to inspire curiosity and drive imagination for future trips featuring sustainable travel experiences around the passion points of nature, culture and history and heritage. The one-minute spot addresses the emotional journeys many of us have been on during the COVID-19 lockdown period: what we have missed, what we may have discovered about ourselves, whilst reflecting on the diversity and togetherness across the continent.

To get involved in the campaign, please download the toolkit on the right side of this page and follow the step-by-step instructions.


You can find the information that you need to confidently plan your European travel and holidays while staying healthy and safe on the website

This project is co-funded by the European Union.

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Download Toolkit