The European Travel Commission (ETC) teamed up with Euronews to create and launch a new media campaign entitled “We are Europe”, designed to inspire people to get ready to travel again as travel restrictions across Europe are gradually being eased. The campaign, which aired in June and July 2020 on Euronews’ TV and digital platforms as well as on ETC and partners’ digital platforms, was targeted primarily towards European markets.
The new film aimed to inspire curiosity and drive imagination for future trips featuring sustainable travel experiences around the passion points of nature, culture and history and heritage. The one-minute spot addresses the emotional journeys many of us have been on during the COVID-19 lockdown period: what we had missed, what we may had discovered about ourselves, whilst reflecting on the diversity and togetherness across the continent.
You can find the information that you need to confidently plan your European travel and holidays while staying healthy and safe on the website reopen.europa.eu
This project is co-funded by the European Union.