UN TOURISM – ETC DATALAB WEBINAR: USING BIG DATA TO MEASURE THE IMPACT OF EVENTS

Matthias Hickl has been engaged in Market Research for over two decades. With a focus on fast moving technology markets Matthias travelled the world while holding leading global management roles at GfK SE. Matthias joined GNTB`s head office in Frankfurt in May 2020 leading the newly created Business Intelligence unit there. This position embraces the sectors Market Analysis, Marketing Effectiveness and CRM as well as C-Suite, partner and stakeholder reporting. In addition, the role comprises Innovation Management (IM). IM has already delivered highly appealing virtual and augmented reality contents in order to present and promote Germany as a very attractive travel destination. Matthias further focus lies in converting research data into sustainability performance indicators and in enhancing connectivity analyses for travel destination Germany.

Head of Business Intelligence and Digital Solutions at Visit Hungary.

Botond has worked for tech companies throughout his career, where digital sales were closely integrated into everyday operations. In PayPal’s Warsaw office, he built the company’s Central Eastern European digital merchant network. At Google, he was responsible for regional Google Ads revenues and product launches (YouTube Kids, YouTube Music, Family Link, GPay). Currently, at Visit Hungary, he promotes tourism traffic with digital and AI solutions and leads a versatile team of talents.

As the Director of Intelligence and Marketing at ForwardKeys, Olivier Ponti is one of the world’s most authoritative experts in travel research and destination marketing. He gives dozens of conference presentations and media interviews a year, cross-referencing ForwardKeys’ considerable data with numerous other sources, to identify new travel trends; forecast future travel patterns; reveal the impact of events on travel and provide deep insights into the travellers of tomorrow.

With over two decades of experience, Olivier is a seasoned professional in business intelligence and tourism. He was educated at Sciences‐Po in Paris where he gained a Master’s Degree in Economics, and at the Sorbonne University where he gained a Master’s Degree in Tourism Development. His connection to academia continues, as he teaches Market Intelligence at the Sorbonne.

Senior Programme Officer at the Tourism Market Intelligence and Competitiveness Department, UN Tourism.

Michel Julian’s work covers the analysis of current and future tourism trends, reflected in the preparation of the World Tourism Barometer and other key UN Tourism intelligence reports. His field of work also includes the study of tourism products and segments, outbound markets, marketing techniques and competitiveness factors of destinations. He coordinates research projects with national tourism organisations, UN agencies, international bodies and the private sector. He has led initiatives promoting knowledge exchange on data and market intelligence such as the DataLab initiative with the European Travel Commission. Mr Julian (Dominican Republic) studied economics and holds Masters degrees in International and Tourism Economics from Toulouse School of Economics – Sciences Po (Toulouse, France), as well as an Advanced Studies Diploma in International Economics, Universidad Complutense de Madrid.

Marie Guilleux is a Research Assistant at the European Travel Commission. She supports research projects identifying key trends and opportunities for European tourism, and helps with key research publications and webinars. She holds a double master’s degree in Tourism Economics and International Tourism Management. Prior to her experience at ETC, Marie was working as a Gender & Tourism Research Assistant.