The European Travel Commission (ETC) is teaming up with the organisers of ITB China, China’s largest B2B exclusive travel trade show, to officially co-host the “ITB China Industry MeetUp” event series in 2020.
The ITB China Industry MeetUp events are designed to get updated on the latest trends and insights of all major regional Chinese source markets, and to meet face-to-face with buyers from all over China. ITB China Industry MeetUp events are set to take place in seven major cities in China between September and November 2020.
“We’re proud to team up again with ITB China and co-host the newly launched ITB China Industry Meetup events. The progressive recovery of Chinese domestic travel and revival of consumer confidence shows that China will be one of the first markets to see a recovery in international outbound travel. It’s essential to relaunch close cooperation with Chinese partners and stakeholders to ensure speedy recovery as soon as the situation allows. We believe that the ITB China Industry Meetup will be the perfect platform for ETC and its Members to coordinate this dialogue and strengthen existing and develop new B2B relationships,” said Mr. Eduardo Santander, Executive Director of ETC
Being responsible for the promotion of Europe as a tourist destination, ETC is paying tribute to its overall mission and to its exposed role as co-host of the events by leading a broad and representative range of European destination representatives to attend the Industry Meetup events.
Confirmed European sponsors include among others are VisitMalta, German National Tourist Board, Visit Finland, Turismo de Portugal, and many others. Among the European destinations, Switzerland Tourism will be especially highlighted with representatives of around ten of its national partners taking part.
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