Influencer-led digital activation campaign for the “Discover your Danube” campaign in China
Invitation to tender
The European Travel Commission (ETC) intends to engage a qualified and experienced service provider to develop and implement an influencer-led digital activation campaign targeting the Chinese market.
The campaign aims to strengthen the positioning of the Danube Corridor among Chinese travellers and encourage sustainable and responsible travel through authentic influencer storytelling and digital content.
To this end, ETC is seeking a contractor with proven expertise in digital and influencer marketing in China and in-depth knowledge of the Chinese outbound travel market and media landscape.
The project is implemented by ETC in partnership with Austria Tourism, Germany Travel and Visit Hungary, and is co-funded by the European Union.
Award entity
European Travel Commission
Issuance date
26 June 2026
Estimated starting date
July 2026
Maximum contract value
Maximum EUR 150,000
How to Apply
Proposals must be submitted in electronic format via the submission form HERE.
The deadline for submission is 17 July 2026at14:00 (CEST).
Proposals submitted after this deadline will not be considered.
The list of questions and answers related to this Request for Proposalsis available HERE.
