Marketing Strategies and Measurement Techniques for NTOs
Invitation to tender
ETC seeks an expert to develop a practical framework and tool for NTOs to measure marketing performance in an evolving destination-marketing landscape.
The objective of this project is to help NTOs adapt their marketing strategies to a rapidly changing landscape – increasingly shapred by artificial intelligence – and to measure the results and impacts of their marketing more consistently.
The project will deliver a measurement framework, a practical step-by-step guide and a KPI calculator that NTOs can apply to their own data, strengthening their ability to demonstrate the value of destination marketing.
Award entity
European Travel Commission
Issuance date
5 August 2026
Estimated starting date
September2026
Estimated duration
5 months
Contract value
40,000 EUR
How to Apply
Proposals must be submitted in electronic format via the submission form HERE.
Proposals must be received by 25 August 2026at23:59 (CEST) at the latest.
ETC cannot consider proposals submitted after that time.
The list of questions and answers about the Project Brief can be accessed HERE.
