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South-East Asian Outbound Travel Market – Infographic

Publication date:
Dec 2019





The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia and Singapore. It aims to provide insights into the South-East Asian travel market and identify long-term attitudinal and behavioural emerging trends with respect to travel to Europe.

A better understanding of these markets will not only lay the foundations for the development of thematic products and experiences that align with the interests of travellers from these markets but will also shed light on specific target groups that present a suitable fit to Europe as a tourism destination and to ETC member countries’ offer.

The infographic includes the regional profile of South-East Asia and the traveller profile for the four markets.

This infographic summarises the Research Snapshot on the South-East Asian Outbound Travel Market.