Visual Content

The ETC handbooks structure the existing know-how and expertise, which is needed to respond to long- and short-term challenges, into practical how-to guides. These handbooks also serve as instrument to make market intelligence part of the "culture" of organisations and companies operating in tourism. The series of handbooks currently covers aspects related to tourism marketing, research methodologies and fast-growing tourism products.

The ETC portfolio of market studies covers all world regions, from the Americas to Africa, Asia and the Pacific and the Middle-East and sheds light on outbound volumes, consumer trends and travellers' perception of Europe as a tourism destination. ETC market studies include:

• Market Insights - a timely snapshot of key trends in relevant source markets. This publication offers a concise but comprehensive overview of key aspects related to outbound travel, such as market outbound flows, connections, state of the economy and travellers' profile. Market insights are available to the wider public and can be downloaded for free.
• Outbound Travel Markets Studies - these studies are a practical "how-to" guide for European destinations to market and enhance their offers in fast-growing overseas markets. The studies unveil all relevant aspects related to the operating environment, enriched with a complete portrait of outbound travellers and their perception of the brand Europe. The series of outbound travel market studies is a joint initiative of ETC and the UN World Tourism Organization.
• Netnographic Studies – the netnographic approach used in these studies reveals travellers’ behaviour, likes and dislikes through the lens of millions of blog posts. The reports shed light on travellers' opinion about travel and disclose the most relevant themes about Europe in each market and among specific groups of netizens. The series of netnographic studies is a joint initiative of ETC and the UN World Tourism Organization.